Usercentrics CMP

Consent-Management-Platform (CMP) Consulting

From setup and configuration of your CMP to opt-in optimization using data analytics, A/B testing and marketing expertise.

Integration und Setup des Cookiebanners

7 steps to the perfect CMP

We implement your Consent Management Platform (CMP) for you and ensure a top visual and data protection result.

The integration of Usercentrics into the technical environment is not always easy. In addition, many customers want to make use of the high technical flexibility of the tool.

Cookiebox as an implementation partner can take care of the whole process. Analysis of the services used, data protection classification, design of the user interface with regard to applicable law and optimization of the opt-in rate, integration into tag management and content management systems and ongoing support in the use of the tool.

1. Inventorization

Scan of your website with all integrated data processing services such as tracking tools, social media pixels and other cookies through embedded videos, Google Maps and many more. Most active cookies on a website come from third-party providers and are implemented by plug-ins. Due to this, not all active cookies are easily visible.

Cookie Box's professional DeepDive Audit not only scans your website, but also detects hidden cookies and assigns them directly to a category and provides you with an implementation recommendation.

Der Monitoring Website-Scan

All-in-one I DeepDive Audit & Review

A carefree internet presence is too good to be true? Dream big - we have the solution!

Through DeepDive analysis, an all-encompassing website scan including cookie categorization and final consultation with individual recommendations for action by data protection experts is performed!

of all Websites are not compliant

2. Categorization

In the second step, when our scan has identified all privacy-relevant services, the next step is to classify the services found. You should do this with the help of your data protection officer or with the Cookiebox monitoring tool created by data protection experts, which not only scans your website once, but also checks it at regular intervals for newly added services.

3. Configuration

If website visitors refuse their consent, cookies may not be set on their computers. Or in other words. No tracking and marketing scripts may be loaded before the user gives his okay.

Working in preview mode allows easy testing and correction until the cookie banner meets the user's expectations.

Opt-In Optimierung und Design

4. Design

Customize the design the way you want it. If you have a corporate design, then you can use the Browser SDK to individually implement your ideas. You can also use one of the numerous design templates from Usercentrics, as described above.

Want to reach the next level of marketing?

It is important to know that every website is individually designed and therefore appeals to a different target group. Different opt-in rates can be explained by various factors such as industry/theme of the website, visitor intention, banner design and brand trust.

Opt-in rates are on average 40-50%. With opt-in optimization and testing of differently designed cookie banners, the opt-in rate can increase up to 65% and higher. 100% explicit consent does not exist to our knowledge.

Possibilities to make up for the missing values in marketing are, for example, through systematic lead generation and direct advertising measures instead of retargeting. However, it is particularly important to gain the trust of your customers by using privacy-compliant and attractively designed cookie banners. As CMP consultants and GDPR experts, we can help you with this.

5. Integration

The integration can be done in the content management system or directly in the Google Tag Manager. As an official partner of Usercentrics, our experts take care of this part or assist you to do it yourself with the help of tutorials.

Usercentrics works automatically with various tag management systems such as Google Tag Manager. We adjust the corresponding tags so that they can only be played with consent. The more precise classification (opt-in/opt-out) can then be easily set afterwards in the Usercentrics backend - without having to touch the tags again.

Google Tagmanager

6. Privacy Policy

The contents of the cookie banner must also appear in the privacy policy. In addition, the users settings in the cookie banner must be synchronized with the policy.

7. Optimization

Cookie banner settings and designs can affect opt-in rates. For many companies, an increased in opt-in rate also means an increase in revenue. You can improve your rates through our best practices.

What is an opt-in?

A given consent - the user agrees to the use of his data.

What is an opt-out?

Withdrawn consent - the user refuses the use of his data.

What is an explicit opt-in/opt-out?

An explicitly given/extracted consent - for example via an "Accept" or "Decline" button.

What is an implicit opt-in/opt-out?

An implicitly given/extracted consent - for example based on default values ("Google Analytics is deactivated by default and will only be played after an opt-in = implicit opt-out" or "Trusted Shops is activated by default, but can be deactivated = implicit opt-in") or according to a timer ("If no decision has been made after e.g. 30 seconds, the user accepts everything").

Do I need opt-in optimization?

An implicit opt-in (see definition) sounds clever and is still widely practiced - but since the latest legal changes, it is no longer permitted and thus liable to fines. If you still want to get as much (explicit) consent as possible from your users and data that can be used for marketing purposes, you should configure your cookie banner wisely and find out the best possible variant for your website / company through test runs.

An opt-in optimization is based on statistics and gets the maximum out of the cookie banner for your online marketing.

Any further questions? We help you answer them!

Feel free to reach out. We are happy to anser any questions concerning our products or data protection in general:

Rufen Sie uns an

Opt-In-Optimization with Cookiebox


Analysis & data evaluation

We bring together data from various sources, use it to create accurate statistics and data sets, and then analyze them. We put the results into context and recommend further action to increase consent rates.


Advanced Consent Tracking

We collect targeted anonymized information about the banner interaction in a GDPR-compliant manner. We then use this data for opt-in optimization.


A/B tests to optimize rates

We evaluate consent data and test different banner configurations against each other to achieve the highest opt-in rates.

Small changes (color selection of a button, position of the cookie banner, etc.) can already cause remarkable change regarding the approval rate.

Cookie banner placement

Should the Consent Management Platform (CMP) be centered as a box or as a banner across the entire width of the screen (see examples)? Should the CMP be placed at the top, bottom, center or in the corner? Should the website content be hidden or displayed? There are arguments and data for both variants, which we will be happy to discuss with you.

Design Position des Banners

Consent Management in Corporate Design

The corporate design of the website should also be used in the CMP. The recognition value will inspire customer confidence. The shape, color, font and logo of the banner should be adapted to the design of the website. The text should also be adapted to the language style of the website and make it clear to users that they have a choice and at the same time convince them to give their opt-in.

The size, position and color of the buttons in the CMP have proven to be particularly crucial. Design skills and usability are required here. Users should intuitively choose the option they want.