{"id":4242,"date":"2022-03-09T10:28:43","date_gmt":"2022-03-09T09:28:43","guid":{"rendered":"https:\/\/neu.cookiebox.pro\/?p=4242"},"modified":"2022-12-23T14:34:58","modified_gmt":"2022-12-23T13:34:58","slug":"usercentrics-cmp-v2","status":"publish","type":"post","link":"https:\/\/www.cookiebox.pro\/en\/usercentrics-cmp-v2\/","title":{"rendered":"Usercentrics CMP V2"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4242\" class=\"elementor elementor-4242 elementor-3093\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-90f7291 e-flex e-con-boxed e-con e-parent\" data-id=\"90f7291\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e31e6f elementor-widget elementor-widget-heading\" data-id=\"2e31e6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Usercentrics Consent Management Platform <br>&amp; Cookie Banner<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff1e92d elementor-widget elementor-widget-heading\" data-id=\"ff1e92d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Advantages of the new Usercentrics CMP version and tips on design and configuration<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35c825a e-flex e-con-boxed e-con e-parent\" data-id=\"35c825a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-abed617 e-con-full e-flex e-con e-parent\" data-id=\"abed617\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-caef425 elementor-hidden-desktop elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"caef425\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tContent of this article\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__caef425\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__caef425\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__caef425\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49ac73b elementor-widget elementor-widget-text-editor\" data-id=\"49ac73b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Usercentrics is the leading provider of Consent Management Platforms (CMP) &#8211; also known as Cookie Banner &#8211; and thus enables advertisers to obtain, manage and document the consent of their users for marketing and data strategies in a privacy-compliant manner &#8211; applicable legal requirements (GDPR, CCPA) are met!<\/strong><\/p><p>\u00a0<\/p><p><strong>Due to its simple implementation and configuration options, the Usercentrics Platform is a popular consent management tool that supports both the General Data Protection Regulation and online marketing strategies.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e99c8bf elementor-widget elementor-widget-heading\" data-id=\"e99c8bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are the benefits of version 2 of the Usercentrics Consent Management Platform?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a38950a elementor-widget elementor-widget-text-editor\" data-id=\"a38950a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"fl-heading\"><span class=\"fl-heading-text\">1. Cookie Banner Design:<\/span><\/h3><p>\u00a0<\/p><p>There are standard versions of both the Usercentrics Consent Management Platform (CMP) version 1 and version 2. With the Browser UI, i.e. the Predefined UI, you can make various adjustments directly in the admin interface in V2. Through the integration of a Browser SDK, the CMP V2 offers further or unlimited possibilities of design, which the standard version does not have.<\/p><p>\u00a0<\/p><p>You cannot define the browser SDK in the admin interface, but only outside the CMP, i.e. in the code itself. This way there will be no need for custom CSS in the future.<\/p><p>\u00a0<\/p><p>Version 1 offers design options only via CSS. However, this often turned out to be a problem, because the CSS belonging to the CMP competes with the CSS of the website. If you don&#8217;t want to switch to the browser SDK as well, you will have less visual customization options after switching to V2 than in V1. Also, Usercentrics has changed the functions in the Javascript API, so you may need to make adjustments to your services.<\/p><p>\u00a0<\/p><p>The big advantage of a custom CMP design is the trust generated by the corporate design the customer is already familiar with. Experience shows that this is reflected in an up to 30% higher opt-in rate. This is an enormously important factor, especially for marketing-based companies.<\/p><p>\u00a0<\/p><p>In addition, design elements can be used to lead users specifically to click certain buttons. Again, there are numbers to back up this theory. This can also be found out quite easily via A\/B testing, in which two different variants are tested against each other.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a311a8 elementor-widget elementor-widget-text-editor\" data-id=\"3a311a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"fl-heading\"><span class=\"fl-heading-text\">2. Cookie Banner Performance:<\/span><\/h3><p>\u00a0<\/p><p>Another crucial difference is that version 2 of the Usercentrics CMP is based on a Typescript (instead of a JavaScript). As a result, the new version has significantly shorter loading times and is therefore not only more user-friendly, but can also make a difference for Google in terms of ranking (SEO).<\/p><p>\u00a0<\/p><p>Here the advantage is obvious: Page Speed, which can be checked via Google&#8217;s Lighthouse Check, is of increasing importance for Google&#8217;s ranking. Companies that want to play at the top in the long run must constantly optimize themselves in terms of performance and keep an eye on Google&#8217;s algorithm. The loading time of the cookie banner can make the decisive difference here.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45bf799 elementor-widget elementor-widget-text-editor\" data-id=\"45bf799\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"fl-heading\"><span class=\"fl-heading-text\">3. Cookie Banner Privacy:<\/span><\/h3><p>\u00a0<\/p><p>The Usercentrics Consent Management Platform version 2 supports the Transparency and Consent Framework 2.0 (TCF 2.0) &#8211; and works with the TC string. Since version 1 does not support the TCF, all those for whom TCF 2.0 is mandatory must upgrade to V2 of the Usercentrics CMP. In addition, cookie categories are already displayed in the first layer of version 2.<\/p><p>\u00a0<\/p><p>This point affects publishers in particular: For all those who have integrated Google Ads on their site, for example, TCF 2.0 is a mandatory component of the CMP and therefore the upgrade to version 2 is urgently necessary from a data protection point of view.<\/p><p>\u00a0<\/p><p>The display of cookie categories in the second layer is also preferable from a data protection perspective.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1485a4a elementor-widget elementor-widget-heading\" data-id=\"1485a4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The differences between the Usercentrics versions at a glance:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8896b5 elementor-widget elementor-widget-jet-table\" data-id=\"f8896b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-table.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-jet-table jet-elements\">\n\t\t<div class=\"jet-table-wrapper jet-table-responsive-mobile\">\n\t\t\t<table class=\"jet-table jet-table--fa5-compat\">\n\t\t\t\t<thead class=\"jet-table__head\"><tr class=\"jet-table__head-row\"><th class=\"jet-table__cell elementor-repeater-item-9c605eb jet-table__head-cell\" scope=\"col\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">FEATURES<\/div><\/div><\/div><\/th><th class=\"jet-table__cell elementor-repeater-item-81a343c jet-table__head-cell\" scope=\"col\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">CMP V1<\/div><\/div><\/div><\/th><th class=\"jet-table__cell elementor-repeater-item-09abbe2 jet-table__head-cell\" scope=\"col\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">CMP V2<\/div><\/div><\/div><\/th><th class=\"jet-table__cell elementor-repeater-item-3fa11a6 jet-table__head-cell\" scope=\"col\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">CMP V2 &#8211; Browser SDK<\/div><\/div><\/div><\/th><\/tr><\/thead>\n\t\t\t\t\t\t\t\t<tbody class=\"jet-table__body\"><tr class=\"jet-table__body-row elementor-repeater-item-e0b0ded\"><td class=\"jet-table__cell elementor-repeater-item-2a92701 jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">DESIGN<\/div><\/div><\/div><\/td><td class=\"jet-table__cell elementor-repeater-item-22d4c01 jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">Wide range of customization options (e.g. banner or wall, banner size, etc.)<\/div><\/div><\/div><\/td><td class=\"jet-table__cell elementor-repeater-item-379f486 jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">Banner or wall, selectable accent color (transferable to everything)<\/div><\/div><\/div><\/td><td class=\"jet-table__cell elementor-repeater-item-ee327bf jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">V2 functions (ind. customizable via CSS, HTML &#038; JS)<\/div><\/div><\/div><\/td><\/tr><tr class=\"jet-table__body-row elementor-repeater-item-70e5cf8\"><td class=\"jet-table__cell elementor-repeater-item-460254a jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">PERFORMANCE<\/div><\/div><\/div><\/td><td class=\"jet-table__cell elementor-repeater-item-b8a10ec jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">good<\/div><\/div><\/div><\/td><td class=\"jet-table__cell elementor-repeater-item-b24983c jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">good<\/div><\/div><\/div><\/td><td class=\"jet-table__cell elementor-repeater-item-601de0d jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">very good\/ good (depending on the design of the banner)<\/div><\/div><\/div><\/td><\/tr><tr class=\"jet-table__body-row elementor-repeater-item-a692520\"><td class=\"jet-table__cell elementor-repeater-item-e942cb0 jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">PRIVACY FEATURES<\/div><\/div><\/div><\/td><td class=\"jet-table__cell elementor-repeater-item-8da088b jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">&#8211;<\/div><\/div><\/div><\/td><td class=\"jet-table__cell elementor-repeater-item-dab4806 jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">TCF 2.0 Display of categories in the First Layer<\/div><\/div><\/div><\/td><td class=\"jet-table__cell elementor-repeater-item-7ba2745 jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">TCF 2.0 any customization (e.g. category in first layer) possible<\/div><\/div><\/div><\/td><\/tr><tr class=\"jet-table__body-row elementor-repeater-item-e51df26\"><td class=\"jet-table__cell elementor-repeater-item-2a3ff10 jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">ADJUSTMENTS TO THE CMP<\/div><\/div><\/div><\/td><td class=\"jet-table__cell elementor-repeater-item-0ba7cb5 jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">\tAdmin Interface<\/div><\/div><\/div><\/td><td class=\"jet-table__cell elementor-repeater-item-a607c5a jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">\tAdmin Interface<\/div><\/div><\/div><\/td><td class=\"jet-table__cell elementor-repeater-item-45b30dd jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">Service management (Admin Interface) Text and design changes (supplied configuration file)<\/div><\/div><\/div><\/td><\/tr><tr class=\"jet-table__body-row elementor-repeater-item-e9c9570\"><td class=\"jet-table__cell elementor-repeater-item-cf6a281 jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">CROSS-DEVICE-CONSENT-MANAGEMENT<\/div><\/div><\/div><\/td><td class=\"jet-table__cell elementor-repeater-item-bf1fe2b jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">not available<\/div><\/div><\/div><\/td><td class=\"jet-table__cell elementor-repeater-item-a9cfe4a jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">available<\/div><\/div><\/div><\/td><td class=\"jet-table__cell elementor-repeater-item-92d10b0 jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">available<\/div><\/div><\/div><\/td><\/tr><tr class=\"jet-table__body-row elementor-repeater-item-00d056f\"><td class=\"jet-table__cell elementor-repeater-item-92eec6e jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">JAVA-SCRIPT-API<\/div><\/div><\/div><\/td><td class=\"jet-table__cell elementor-repeater-item-59c1a2c jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">available<\/div><\/div><\/div><\/td><td class=\"jet-table__cell elementor-repeater-item-f16bfa7 jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">available<\/div><\/div><\/div><\/td><td class=\"jet-table__cell elementor-repeater-item-1291637 jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">available (several functions, but own structure)<\/div><\/div><\/div><\/td><\/tr><tr class=\"jet-table__body-row elementor-repeater-item-79d2352\"><td class=\"jet-table__cell elementor-repeater-item-6f3dc26 jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">RECOMMENDED FOR<\/div><\/div><\/div><\/td><td class=\"jet-table__cell elementor-repeater-item-4798234 jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">Small to medium projects (fast implementation, more specific requirements)<\/div><\/div><\/div><\/td><td class=\"jet-table__cell elementor-repeater-item-078c60a jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">Small projects (low requirements-> only data protection compliant)<\/div><\/div><\/div><\/td><td class=\"jet-table__cell elementor-repeater-item-a458d7c jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">Medium to large projects (opt-in rates, design freedom)<\/div><\/div><\/div><\/td><\/tr><tr class=\"jet-table__body-row elementor-repeater-item-09eab8e\"><td class=\"jet-table__cell elementor-repeater-item-6141333 jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">SUPPORT<\/div><\/div><\/div><\/td><td class=\"jet-table__cell elementor-repeater-item-47d2a9c jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">Only until the end of Q1 2022 -> Legacy software without updates<\/div><\/div><\/div><\/td><td class=\"jet-table__cell elementor-repeater-item-bdd014b jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">Currently no end in sight<\/div><\/div><\/div><\/td><td class=\"jet-table__cell elementor-repeater-item-ce1bc06 jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">Currently no end in sight<\/div><\/div><\/div><\/td><\/tr><tr class=\"jet-table__body-row elementor-repeater-item-247af2a\"><td class=\"jet-table__cell elementor-repeater-item-d5bd45b jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">IMPLEMENTATION EFFORT<\/div><\/div><\/div><\/td><td class=\"jet-table__cell elementor-repeater-item-07dd0ee jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">medium<\/div><\/div><\/div><\/td><td class=\"jet-table__cell elementor-repeater-item-ad8eb0c jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">low<\/div><\/div><\/div><\/td><td class=\"jet-table__cell elementor-repeater-item-d2cdccf jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">high<\/div><\/div><\/div><\/td><\/tr><\/tbody>\n\t\t\t<\/table>\n\t\t<\/div>\n\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1fdcd1c e-con-full e-flex e-con e-parent\" data-id=\"1fdcd1c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c4af47c elementor-widget elementor-widget-heading\" data-id=\"c4af47c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What is the TCF 2.0?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c6e37b elementor-widget elementor-widget-text-editor\" data-id=\"8c6e37b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The TCF is a framework of the Interactive Advertising Bureau (IAB) for retrieving and transmitting a user&#8217;s consent signals between publishers (website operators) and third-party providers who have joined the framework (such as Google, Criteo, etc.). Third-party providers that have joined the framework may only process data if they have received legally valid consent for this, documented via a so-called TC string. Conversely, this means that anyone who wants to use these services needs an IAB-certified consent management tool.<\/p><p>\u00a0<\/p><p>The TCF 2.0 offers publishers the possibility to inform their users in detail about the scope and purpose of data processing by third-party providers and to obtain consent by opt-in granularly (i.e. for each third-party provider individually), instead of for all providers of a category together. Thus, TCF 2.0 provides a total of 10 categories of data processing purposes (TCF 1.1 only 5 categories).<\/p><p>\u00a0<\/p><p>Categories of Data Processing Purposes (TCF 1.1 only 5 categories).<\/p><p>\u00a0<\/p><p>As soon as the TCF 2.0 is activated in the Usercentrics CMP V2, all texts and options are automatically loaded in the CMP and corresponding defaults are taken into account. So you don&#8217;t need to know anything more than that the TCF exists and that you have to activate the TCF 2.0 version.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98ce42f elementor-widget elementor-widget-heading\" data-id=\"98ce42f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What has to be considered when changing from CMP version 1 to version 2 at Usercentrics?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-637ad68 elementor-widget elementor-widget-text-editor\" data-id=\"637ad68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When switching to the new version of the CMP, the existing Usercentrics script must be replaced with the new script that you will find in your Usercentrics Admin Interface.<\/p><p>\u00a0<\/p><p>If the data processing services were included using Google Tag Manager, they need to be adapted to the existing variables and triggers of your tags.<\/p><p>\u00a0<\/p><p>No adjustments are required in the source code. The third-party texts will continue to be supplied by Usercentrics.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88d3084 elementor-widget elementor-widget-toggle\" data-id=\"88d3084\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1431\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1431\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Is the switch free of charge?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1431\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1431\"><p>Yes the change from version 1 to version 2 is possible for free with the same license.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1432\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1432\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Can data be lost during the change?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1432\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1432\"><p>When switching from version 1 to version 2, existing consents are transferred with the same setting ID. However, this is not the case if you want to switch from V2 to V1 of Usercentrics.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1433\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1433\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">With V2, do I have complete freedom to determine the Consent Management strategy? <\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1433\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1433\"><p>In the standard version of the Usercentrics CMP you have to make do with the default settings. Only the browser SDK allows you to define and test the consent management strategy yourself.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1434\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1434\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Will version 1 of the CMP be unsupported at some point?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1434\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1434\"><p>Usercentrics has announced that version 1 will still be usable until at least the beginning of 2022. After that, it will no longer be supported, making it necessary to switch to version 2. As of now, only version 2 is available for new customers.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b9c6272 e-con-full e-flex e-con e-parent\" data-id=\"b9c6272\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c32fb1 elementor-widget elementor-widget-heading\" data-id=\"1c32fb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">FAQ for the change from V1 to V2<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02c8454 elementor-widget elementor-widget-text-editor\" data-id=\"02c8454\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Here you will find all important questions about the Usercentrics CMP V2 answered.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b55e1e elementor-widget elementor-widget-button\" data-id=\"4b55e1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/usercentrics.com\/de\/knowledge-hub\/faq-browser-ui\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8414a22 elementor-widget elementor-widget-heading\" data-id=\"8414a22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Usercentrics CMP and design options<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0208d0 elementor-widget elementor-widget-text-editor\" data-id=\"c0208d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Browser SDK integration<\/strong><\/p><p>Version 1 of the Consent Management Platform, as most are currently still using it, could be customized via the admin interface as well as a custom CSS. However, the CSS of the Consent Management Platform competed with the CSS of the website, which proved to be problematic.<\/p><p>\u00a0<\/p><p>Version 2 offers less design options in the standard version, but it is possible to choose between different design templates and to insert a custom logo in the banner, which already creates more trust to potential customers in the first layer and thus should also increase the opt-in rate. Last but not least, the standard version of CMP V2 offers font customization to get as close as possible to the website design.<\/p><p>\u00a0<\/p><p>With the integration of the browser SDK, one is no longer bound to templates and can freely determine the design. However, this is a complex process that should be performed by trained programmers.<\/p><p>\u00a0<\/p><p><strong>Cookie banner positioning<\/strong><\/p><p>In addition to the design options in detail, the user can choose in the First Layer between a so-called Privacy Banner and a Privacy Wall and in the Second Layer between the positioning on the left side (over the entire viewport) and the positioning as a centered box.<\/p><p>\u00a0<\/p><p><strong>Display of cookie categories<\/strong><\/p><p>Furthermore, the service categories can already be displayed in the first layer with a toggle switch. On the second level, the previous corner modal and the info modal are now combined, so that all information about the data processing by first and third party can be found here.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d36c53e elementor-widget elementor-widget-heading\" data-id=\"d36c53e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How do I configure the CMP V2?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df426c2 elementor-widget elementor-widget-text-editor\" data-id=\"df426c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"fl-heading\"><span class=\"fl-heading-text\">1. Inventorization<\/span><\/h3><p>Scan the site via any integrated data processing services (Data Processing Services) such as tracking tools, social media pixels and other cookies through embedded videos, Google Maps and many more. Even if you think you know what services are embedded on your website, you most likely don&#8217;t. Even programmers can&#8217;t know all active cookies on a website, as many come from third parties and are played by plugins, for example. Cookiebox&#8217;s professional deep dive audit not only scans the website, but also detects hidden cookies and assigns them directly to a category.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bafb9a8 elementor-widget elementor-widget-text-editor\" data-id=\"bafb9a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"fl-heading\"><span class=\"fl-heading-text\">2. Categorization of the found services<\/span><\/h3><p>In the second step, i.e. when all privacy-relevant services have been identified, the next step is to classify the services found. You should do this with the help of your data protection officer or with the Cookiebox monitoring tool created by data protection experts, which not only scans your website once, but also checks it at regular intervals for newly added services.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df23284 elementor-widget elementor-widget-text-editor\" data-id=\"df23284\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"fl-heading\"><span class=\"fl-heading-text\">3. Configuration<\/span><\/h3><p>If website visitors refuse their consent, the cookies may not be set on their computer. Or in other words. No tracking and marketing scripts may be loaded before the user gives his okay.<\/p><p>Working in preview mode allows easy testing and correction until the cookie banner meets the user&#8217;s expectations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1fb716 elementor-widget elementor-widget-text-editor\" data-id=\"e1fb716\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"fl-heading\"><span class=\"fl-heading-text\">4. Design customizations<\/span><\/h3><p>Customize the design the way you want it. If a corporate design is available, then you can use the Browser SDK to individually implement your ideas. You can also, as described above, use one of the numerous design templates from Usercentrics.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6fe3bb elementor-widget elementor-widget-text-editor\" data-id=\"f6fe3bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"fl-heading\"><span class=\"fl-heading-text\">5. Integration<\/span><\/h3><p>The integration can be done in the content management system or directly in the Google Tag Manager. As a Usercentrics official partner, our experts take care of this part or help you do it yourself with the help of tutorials.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d10d7ee elementor-widget elementor-widget-text-editor\" data-id=\"d10d7ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"fl-heading\"><span class=\"fl-heading-text\">6. Privacy Policy<\/span><\/h3><p>The contents of the cookie banner must also appear in the privacy policy. In addition, the user settings in the cookie banner must be synchronized with the PP.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d331f42 elementor-widget elementor-widget-text-editor\" data-id=\"d331f42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"fl-heading\"><span class=\"fl-heading-text\">7. Optimization<\/span><\/h3><p>Cookie banner settings and designs can affect opt-in rates. For many companies, an increase in opt-in rates also means an increase in revenue. You can improve your rates through best practices.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-014b763 e-con-full e-flex e-con e-parent\" data-id=\"014b763\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ae68c0 elementor-widget elementor-widget-heading\" data-id=\"1ae68c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">CMP implementation and design<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba640f4 elementor-widget elementor-widget-text-editor\" data-id=\"ba640f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our UX designers will be happy to help you implement and design the cookie banner.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6eb23b9 elementor-widget elementor-widget-button\" data-id=\"6eb23b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.cookiebox.pro\/en\/cmp-consulting-cookie-consent\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc3af19 elementor-widget elementor-widget-heading\" data-id=\"dc3af19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tutorial: Get started with the CMP V2<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d80a817 elementor-widget elementor-widget-image\" data-id=\"d80a817\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.youtube.com\/watch?v=0KkFRXCqNF0\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"584\" src=\"https:\/\/www.cookiebox.pro\/wp-content\/uploads\/2022\/12\/Bildschirmfoto-2021-09-20-um-13.31.56-1024x584.jpg\" class=\"attachment-large size-large wp-image-3529\" alt=\"usercentrics cmp\" srcset=\"https:\/\/www.cookiebox.pro\/wp-content\/uploads\/2022\/12\/Bildschirmfoto-2021-09-20-um-13.31.56-1024x584.jpg 1024w, https:\/\/www.cookiebox.pro\/wp-content\/uploads\/2022\/12\/Bildschirmfoto-2021-09-20-um-13.31.56-300x171.jpg 300w, https:\/\/www.cookiebox.pro\/wp-content\/uploads\/2022\/12\/Bildschirmfoto-2021-09-20-um-13.31.56-768x438.jpg 768w, https:\/\/www.cookiebox.pro\/wp-content\/uploads\/2022\/12\/Bildschirmfoto-2021-09-20-um-13.31.56-1536x877.jpg 1536w, https:\/\/www.cookiebox.pro\/wp-content\/uploads\/2022\/12\/Bildschirmfoto-2021-09-20-um-13.31.56.jpg 1812w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed81846 elementor-widget elementor-widget-heading\" data-id=\"ed81846\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0720181 elementor-widget elementor-widget-text-editor\" data-id=\"0720181\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For whom is version 2 of the Usercentrics CMP interesting?<\/p><p>\u00a0<\/p><p>Version 2 of the Usercentrics CMP offers some useful and important features related to marketing and the GDPR. The user can still give or reject his consent granularly and website operators protect the data of their users.<\/p><p>\u00a0<\/p><p>In the standard version, CMP V2 offers few advantages over V1 for the average user, but for those who value page speed or are tied to TCF 2.0, version 2 is definitely recommended.<\/p><p>\u00a0<\/p><p>In terms of design, the standard version of V1 offers more options than the standard version of V2 via its integrated CSS. However, those who attach importance to corporate design and rely on a high approval rate have far more options than in V1 via the integration of the Browser SDK in V2. Since the Browser SDK involves complex programming, the free design of version 2 of the Usercentrics CMP is also always a question of effort.<\/p><p>\u00a0<\/p><p>However, for marketing departments with a corresponding budget who do not want to lose KPIs such as ranking and opt-in rates despite data protection compliance, the investment is particularly worthwhile. In the future, Usercentrics plans to add more features to version 2 that will make it more attractive to the average user.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e3023a9 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"e3023a9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18d1e08 elementor-widget elementor-widget-table-of-contents\" data-id=\"18d1e08\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;sticky_offset&quot;:150,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tContent of this article\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__18d1e08\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1227ec5 e-con-full e-flex e-con e-parent\" data-id=\"1227ec5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17662b7 elementor-widget elementor-widget-shortcode\" data-id=\"17662b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"container\" data-elementor-id=\"3750\" class=\"elementor elementor-3750 elementor-1035 elementor-1035\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3fb6760f e-flex e-con-boxed e-con e-parent\" data-id=\"3fb6760f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c8ed079 e-con-full e-flex e-con e-parent\" data-id=\"c8ed079\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-5a7674cf e-con-full e-flex e-con e-parent\" data-id=\"5a7674cf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b378238 elementor-widget elementor-widget-heading\" data-id=\"4b378238\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Any questions?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b9cfcc9 elementor-widget elementor-widget-text-editor\" data-id=\"5b9cfcc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Then feel free to call us. We will help you with questions about our product and features or generally about all data protection topics:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64170045 e-con-full e-flex e-con e-parent\" data-id=\"64170045\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1081556a elementor-mobile-align-justify elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"1081556a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"tel:+49251952037-50\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">+49 251 95 20 37 - 50<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6671da1b elementor-mobile-align-justify elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"6671da1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.cookiebox.pro\/en\/contact-form\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Write a message!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d575bc8 e-con-full elementor-hidden-tablet e-flex e-con e-parent\" data-id=\"3d575bc8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c939707 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"1c939707\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/www.cookiebox.pro\/wp-content\/uploads\/2022\/12\/audit.svg\" class=\"attachment-large size-large wp-image-3332\" alt=\"fragen icon\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What are the benefits of version 2 of the Usercentrics Consent Management Platform? &#8211; All questions answered here<\/p>\n","protected":false},"author":1,"featured_media":11396,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unkategorisiert"],"_links":{"self":[{"href":"https:\/\/www.cookiebox.pro\/en\/wp-json\/wp\/v2\/posts\/4242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cookiebox.pro\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cookiebox.pro\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cookiebox.pro\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cookiebox.pro\/en\/wp-json\/wp\/v2\/comments?post=4242"}],"version-history":[{"count":8,"href":"https:\/\/www.cookiebox.pro\/en\/wp-json\/wp\/v2\/posts\/4242\/revisions"}],"predecessor-version":[{"id":4918,"href":"https:\/\/www.cookiebox.pro\/en\/wp-json\/wp\/v2\/posts\/4242\/revisions\/4918"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cookiebox.pro\/en\/wp-json\/wp\/v2\/media\/11396"}],"wp:attachment":[{"href":"https:\/\/www.cookiebox.pro\/en\/wp-json\/wp\/v2\/media?parent=4242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cookiebox.pro\/en\/wp-json\/wp\/v2\/categories?post=4242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cookiebox.pro\/en\/wp-json\/wp\/v2\/tags?post=4242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}