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Usercentrics Consent Management Platform
& Cookie Banner

innovative I marketing-friendly I legally compliant
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Usercentrics is the leading provider of Consent Management Platforms (CMP) – also known as Cookie Banner – and thus enables advertisers to obtain, manage and document the consent of their users for marketing and data strategies in a privacy-compliant manner – applicable legal requirements (DSGVO, CCPA) are met!
 
Due to its simple implementation and configuration options, the Usercentrics Platform is a popular consent management tool that supports both the General Data Protection Regulation and online marketing strategies.

We make Website-Compliance easy

The legal situation for website operators is complicated. And it has unfortunately become even more complicated after the latest EuGH and BGH rulings, which made an opt-in for 3rd-party cookies mandatory. With Cookiebox and Usercentrics you have a CMP tool adapted to your design, which solves privacy issues in an uncomplicated and user-friendly way and always keeps it up to date.

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Compliance through updates

Your website is regularly scanned and checked at predefined intervals and remains permanently 100% GDPR-compliant thanks to the CMP updates. Individual notes are also added to your cookie and privacy policy. Due to the documentation and verification obligation, the CMP also offers a live recording of the consents. These are archived by us.

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Custom design

You get full customization to your corporate design by our UX designers via CSS. Either designed by us or completely according to your specifications.

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Easy integration

The IAB framework Consent-ID & certified TCF 2.0 compatibility enable secure & compatible data sharing. Through the API interface (browser / frontend SDK) the CMP is automatically displayed in all browsers. By means of mobile SDK for apps (according to TKP), cross-device data protection for your app users is possible at the same time.

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Cookie Management according to GDPR

Get consent for all domains through cross-domain consent with one-time consent. You can also easily get consent for YouTube videos, Google Maps or social sharing buttons through so-called contextual opt-in.

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Increase opt-in rates

We implement individual opt-in strategies and help to increase the opt-in rate. For example, the CMP offers the options of explicit or implicit consent via click, scroll or after a time has elapsed. Analyze and optimize opt-in rates using opt-in reporting & A/B testing.

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Perfect synchronisation

The individual user settings are updated and implemented immediately. In addition, a live synchronization of the user settings with the CLOUD DSE of the cookie box is possible. Thus, the privacy policy is also up to date at any time.

More benefits

  • Easy adjustment in a few seconds
  • Seamless and easiest integration with your website
  • Gaining user trust by protecting data sovereignty
  • Protection of your brand
  • Transparently inform which data is processed by whom and for what purpose
  • High time savings: easy handling, low effort
  • Always GDPR-compliant: thanks to the perfect interplay of technology and our expertise
  • Protection of advertising revenues
  • Protection against warnings and fines and save you unnecessary trouble with authorities

The 13 criteria How a correct Consent Management Platform (CMP) works

It is important to store the visitor’s consent on the server’s side, as well as on the customer’s side.

This results from the documentation obligation and the obligation to provide evidence regarding the consent. If possible, the consent data is stored on servers in the EU. The CMP should also be able to offer on-site provision of consent data.

The user should first be given the option of both consent and refusal. A cookie banner that gives the user no choice but to agree does not meet the requirements for voluntarily given consent and is therefore not GDPR-compliant.

It should be possible to load the technologies requiring consent only after a valid opt-in.

After opt-out, the technologies should not be loaded, not even the opt-out itself. Sending the user to an external third-party website to opt-out is not useful and is not a simple opt-out.

The CMP should also recognize and cover piggyback constellations.

These are cookies that automatically transfer data to other linked cookies that are not on the website itself. These are, for example, affiliate cookies that are partially reloaded.

The CMP should offer to be able to customize the user interface. After all, this is the only way to ensure that website visitors do not feel irritated and annoyed by cookie popups and banners. This could lead to the elaborately designed CI and UI/UX efforts being thwarted.

The consent requirement should apply not only to cookies, but also to other web technologies such as plug-ins and integrated content (e.g. embedded YouTube videos, Google Fonts).

The obligation to obtain consent may arise from factors that result, for example, in data being transferred to a third country such as the USA. In any case, they are subject to the duty to inform according to Art. 13 GDPR.

To prevent the CMP from becoming the next “data octopus”, customer data should be stored separately during processing.

This can be done by not tracking or linking the user’s data. That is, if the identical user gives consent on one website, by default the CMP should not be able to use that consent as consent for another website.

This profiling requires consent in its turn, according to Art. 21 GDPR.

The “iab Transparency” and “Consent Framework” is the first possibility to transfer a consent globally.

The selected CMP should support the iab standard, because in the future personalized advertising will only be controlled with ConsentID in the offer request.

The CMP software should be developed agnostically. This means that it is compatible with any cookie management and website system. 

Since the responsible party must comply with the duty to inform, it makes sense to be able to (automatically) integrate the legally relevant texts of the web technologies into the general privacy policy, e.g., by means of an iFrame.

It is very important to be able to control and change cookie loading policies. In some cases, a company may want to adopt a “soft” setting – for example, to load certain technologies such as web analytics-only cookies without consent.

However, if a ruling by a data authority prohibits this, it must be possible to quickly switch to a zero-cookieload setting.

The sole business purpose of the service provider should be to obtain the respective consent so that the use of the CMP can be based on Art. 6c GDPR.

If a provider pursues further business purposes in addition, it can be assumed that the consent data will likewise be used for these business purposes. Therefore, either in-house development with a separate neutral company or an external provider with privacy-by-design is recommended.

The principle of concreteness can be interpreted as a requirement for granular consent to specific technologies used on the website. Furthermore, out of the principle of minimalism, consent should only be obtained for technology that is actually used on the website.

Consent to a full list of over 350 vendors, as required by the iab solution, is difficult to justify.

Conclusion

Usercentrics is especially suitable for advertisers, publishers, DMPs, SSPs, DSPs, agencies and all website operators. Usercentrics opens up the possibility of creating an uncomplicated link between your marketing and data strategy and the legal requirements. Thus, the applicable legal requirements (GDPR, CCPA) can be met.

 

A seamless integration of a cookie in your website or mobile app, as well as the management of user consents (opt-ins) is made possible by the software of Usercentrics. It offers extensive monitoring, analytics and configuration options and can thus be flexibly adapted to individual usage scenarios.

Mora Q&As

Cookiebox detects new cookie technologies on your website and automatically adjusts your privacy policy and cookie content manager.

Both the setup and the integration of the Usercentrics software into your website can be realized quickly. The CMP is 100% customizable.

After configuring the JavaScript code, it can either be integrated into your tag manager or directly into the website – depending on your preference. We usually recommend integrating the script into the website. The reason for this is simply to ensure that the script is loaded as quickly as possible and is also available before all other scripts.

The prices include the use of the software and the hosting of technical support cases. In addition, individual consulting and a set-up service can be booked.

Usercentrics is compatible with all content management systems.

Yes, Usercentric’s CMP can be implemented by directly implementing Javascript in Andorid and iOS applications.

You can contact us with your technical questions at the following link. Our support team will get back to you immediately.

Usercentrics works with all tracking tools that are integrated via JavaScript.

Usercentrics allows you to block any kind of JavaScript and almost any kind of content.

Yes, at Cookiebox we take the approach of long-term and fair partnerships.

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Any questions?

Then feel free to call us. We will help you with questions about our product and features or generally about all data protection topics:

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Du wünschst weitere Infos zum Privacy Hub oder unseren Beratungsleistungen?

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Jörg ter Beek

Managing Director, Head of Sales & Partnerships

Want more information about the Privacy Hub or our consulting services?

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Jörg ter Beek

Managing Director, Head of Sales & Partnerships