Integration & Optimization of your Consent Management Platform
We implement your Consent Management Platform (CMP) for you and ensure a top visual and privacy compliant result.
Take a Deep Dive
The central challenge here: on what basis is the configuration of the consent management tool based?
In the COOKIEBOX audit, every URL on your website is checked to provide you with a meaningful report on the quality and effectiveness of your consent management - including tips and recommendations for action.
In 7 steps to the perfect CMP
A consent management project poses challenges. To ensure project success, the cooperation of different stakeholders is necessary: Legal, Tech and Marketing have to work along the setup process towards one (and the same) goal - we organize and moderate this process, no matter if one or one hundred websites are part of the scope.
Analytics & Reporting
Compliance is only one aspect of implementing a Consent Management solution. Beyond that, marketeers and GDPR have to be reconciled. The application of legal requirements threatens restrictions that can affect the tracking and profiling of individual visitors or the optimization of the website.
When configuring a CMP, therefore, care must also be taken to achieve the highest possible opt-in rates. To achieve this, A/B testing, contextual consent, color design and the design of graphical elements are an essential part of a successful project as well as our portfolio.
Multisite and Multilingual
To allow users to make transparent decisions about the processing of their data, all information must be provided in a language that is accessible to everyone. A German or English CMP alone therefore does not meet the requirements of an international target group.
In addition, it is important to display only the information that is relevant to the website being visited. Text jungles can be interpreted as misleading by the data protection authorities. For this reason, you will receive all the necessary data protection texts in your CMP in the languages you require.
Privacy goes global
Legal regulations around the world, such as the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), or guidelines from national data protection authorities (e.g., the German DSK, the French CNIL, etc.) are setting new standards for existing data protection laws.
Anyone operating in these markets should be familiar with the rules of the respective market - including the rules of cookie consent.
Time and energy must also be invested in the management of a CMP during ongoing operation. After setup, we provide the following tasks: